Big news for footwear brands manufacturing in Europe! With a deal announced in June 2025, Cirql has signed with Frasson to be its certified, official partner in the EU. With this partnership, Cirql’s recycled polymer (Cirql rTPU) will be readily accessible to European customers from Frasson’s homebase in Loria, Italy.

For brands sourcing high-performance midsoles and outsoles in the EU, this collaboration opens the door to seamlessly integrate more sustainable materials and components into those products.

Cirql’s mission is about creating next-gen, lower-impact materials for the footwear industry. This partnership streamlines the logistics, the timing, and the transport for getting those materials into the hands (and shoes) of European-based brands–directly from Frasson in Italy.

“This partnership is a significant milestone for Cirql as we expand into the European market,” said Matt Thwaites, vice president and general manager at Cirql. “Frasson’s expertise in supercritical foaming and injection molding perfectly complements our vision of providing sustainable and innovative materials to global footwear brands. Together, we aim to elevate the footwear industry with cutting-edge, eco-friendly solutions.”

Frasson is an established manufacturer that brings decades of expertise and a deep understanding of the region’s footwear industry. “Frasson is a company always looking for the best technologies in the world to offer to its customers,” said Alberto Frasson, general manager at Frasson. “We were the first in Italy to purchase this type of machine to investigate this new material. Thanks to Cirql, we have completed the material package and with their cutting-edge recycled polymer (rTPU) technology can now also offer SCF with a significant portion of recycled material.”

As a strategic partner, Frasson will serve as a key supplier and approved EU development partner, manufacturer, and OEM for Cirql midsoles and outsoles.

Cirql’s innovative approach to sustainable materials focuses on reducing waste in manufacturing while providing a range of performance solutions for technical footwear components. Combined with Frasson’s manufacturing capabilities, the partnership sets a new standard for eco-conscious collaboration in the footwear industry and minimizing environmental impact.

Want to learn more? Head over to Cirqllnnovations.com and Frasson.com.